Argentine wine brand Trivento has introduced its new European advertising campaign, “Savour the Sobremesa.”
The title reflects Argentina’s tradition of lingering at the table after a meal, sharing stories over good wine. The new video campaign invites consumers to “stay, sip, savour.”
Preety Johl, Senior Marketing Manager for Trivento at VCT Europe, said: “Sobremesa is about strengthening connections, embracing the present, and cherishing meaningful moments with loved ones.
“Trivento has experienced remarkable growth, maintaining its position as the No. 1 Red Wine SKU for years while earning quality awards. This new campaign reinforces its identity as we move toward an even more exciting future.”
The Trivento Sobremesa video-on-demand campaign is now live and will run until 30 April, covering the key Easter season. Expected to be viewed over 5.7 million times, it targets premium wine shoppers across ITVX, All4, and Sky channels.
(source)