In celebration of its 18th anniversary, Punk IPA is giving away a £10 meal and pint with every promotional pack purchased from April to June.
The Punk IPA anniversary offer will be available on multi-packs, including 4 x 330ml, 8 x 330ml, 12 x 330ml, and Punk AF 4 x 330ml.
Shoppers can claim a burger and chips or a pizza, along with a pint of one of BrewDog’s headline beers, for £10 at any BrewDog bar or participating venue.
To redeem the offer, consumers can scan the on-pack QR code to generate a digital voucher, select their nearest venue, and present both the digital and on-pack vouchers before 31 October.
Hannah Corker, BrewDog’s head of customer marketing, said: “It’s the perfect time to celebrate our flagship beer and reward our customers with a compelling meal deal, especially as many are mindful of out-of-home spending.
“As a brand with a strong presence across multiple channels, we wanted to create an opportunity for shoppers to enjoy Punk IPA in an on-trade setting.
“Punk IPA pairs perfectly with burgers and pizzas, and this offer provides significant savings off the menu price.
“We’ll also drive awareness through in-store promotions, digital campaigns, and above-the-line activations throughout the promotional period.”
(source)