Pādel Nuestro solidifies its position as the global leader in omnichannel padel equipment distribution. The Spain-based company closed 2024 with a €58M turnover and aims for a 44% increase in 2025, targeting €80M. With 80+ sales points worldwide and an ambitious international expansion strategy, Pādel Nuestro continues to drive the professionalization and globalization of the sport.
Founded in 2010, Pādel Nuestro is dedicated to providing players of all levels with top-tier service, products, and experiences. What began as an e-commerce venture has evolved into a full omnichannel model, boasting 23 international web shops, physical stores across multiple countries, a presence in global and local marketplaces, and an extensive international distribution network.
Sascha Beyer Leads Innovation and Global Expansion
The appointment of Sascha Beyer as CEO in early 2024 marks a pivotal moment for Pādel Nuestro. With a strong background in specialty consumer business and international omnichannel expansion, Beyer brings invaluable expertise from his leadership roles at Tennis-Point, Avira, Tennis-People, Synchronica, and Maxgate. His vision is to drive innovation, consolidation, and global growth by delivering products and experiences that enhance everyday life—making it easier, healthier, and more exciting.
Under Sascha Beyer’s leadership, Pādel Nuestro has undergone a significant transformation over the past 12 months—restructuring its organization, refining its strategy, and positioning itself for the next phase of growth.
“Our objectives as the world’s largest padel omnichannel player are clear: to maintain market leadership, expand internationally, innovate, and consolidate both the market and our position. We aim to help brands sustain a healthy, profitable business while actively supporting the sport’s growth beyond Spain, with a strong focus on Europe, the U.S., Latin America, and the Middle East. Additionally, we are exploring opportunities in related sports categories, such as Pickleball,” says Beyer.
Expansion Plans: Growth, Sustainability, and Social Responsibility
Pādel Nuestro has kicked off 2025 with strong momentum, surpassing first-quarter expectations and reinforcing its ambitious 44% growth target. The company continues its international expansion with new store and web shop openings planned across Europe, the Middle East, and the USA.
While expanding in key padel markets, Pādel Nuestro remains committed to sustainability—implementing eco-friendly initiatives such as ball recycling, racket renewal, green marketing, and ethical supply chain practices. Additionally, the company champions inclusion by supporting young players and disadvantaged families in accessing the sport.
“It is our duty, passion, and pleasure to serve as many new and existing players and fans as possible—creating an amazing sports experience for all,” Beyer concludes.
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